Newbie: automator and text extraction

I’m a newbie and I’ve been trying to make an automator app to download titles of radio programs so I can put them in as titles into itunes.
So far, Automator works great, I can get the titles in a pragraph in a text file, however, I am having a lot of trouble figuring out how to extract only the titles from the paragraph. After the 2nd and 3rd excamation points ( and a bunch of spaces ) are the titles with a bunch of spaces following the titles.
! Title ! Title more text.
I’ve been trying to work with the split command but I am having trouble getting the text into the run applescript command properly.

Does anyone know how to do this or what commands are most efficient for this task?
I"m not a programmer, just a Newbie.

and One other question.
On my powerbook, the text comes into the text file as plain text from the get text from webpage command, however on my mac mini with the same os but an intel chip and with the same automator workflow it comes in as all sorts of chinese characters.
I have no idea what to change since my preferences for applescript seem to be identical.